For this project, I was tasked with creating a campaign for Daves's Bread. Dave’s Bread is a company that prides itself on being organic and packed full of seeds and whole grains. My concept for this ad is based on just that, the idea that Daves Bread is so natural, full of seeds/whole grains that wild animals around your home will begin to take notice. To tackle this visually I decided to go for straightforward photographic imagery that consumers of any demographic could understand very quickly. I decided the best way to show this would be to have the wild animals peering into the homes, just hoping to get a bite of Dave's Seriously Seedy Bread.
