For this assignment, I was tasked with creating a campaign for The Farmer’s Dog Dog Food. The Farmer’s Dog prides itself on being the fresh, preservative-free, and tasty option when it comes to your dog's food. With this in mind, I thought a fun way to twist this would be to explore what happens when you don’t feed your dog Farmers. Would they be upset with you? Would they start acting out of character to get your attention? Exaggerating this thought process/line of thinking I came up with the scenarios seen and the headline “Bland Food Fuels Bad Behavior”.
