For this assignment, I was tasked with creating a campaign for my hometown Agriculture Supply Store, S&S AG. The concept for this ad is centered around the idea that if a farmer shops with S&S Agriculture they will save a considerable amount of money compared to the “Big Box” Stores. Following this line of thinking, I thought a strong/interesting way to show this idea would be to visually exaggerate what a farmer may do with their newfound savings in excessive ways. To tackle this I decided to show a Cow with Golden chains, a Vintage Tractor that has been restored/improved upon, and a solid gold wind vein. All common things many farmers interact with on a daily basis and could relate to.
