For this project, I was tasked with creating a Social Campaign for Dentek. The concept for this campaign is inspired by the bad and sometimes funny choices made on an everyday basis. Using this, I decided to personify Dentek as a character that goes throughout social media, pointing out people's bad choices. In this same line of thinking, I created the line “Pick Better”, playing into the “Floss Pick” and also the bad “picks” or choices people make on a day-to-day basis.
