We set out to launch a nationwide connected TV campaign with one goal: to bring in new players and tell an impactful story. After countless brainstorming sessions, one insight stuck with us — golf is often most meaningful when shared. That led us to a story we couldn’t pass up: a daughter heading to college on a golf scholarship and the father who taught her the game.
Together, we developed the campaign’s unifying theme — #GolfTogether — something both emotionally resonant and easily searchable. The final 30-second spot ran across major streaming platforms, including Hulu, Paramount+, and Prime Video.
There's one thing that we all know to be true — golf is hard, even for the most experienced players. With some extra time on set, we decided to have a little fun and lean into the frustration/emotions that can bring.
Though a little exaggerated, the 15-second spot captures the humor and frustration we all feel when navigating 18 holes. Aimed at driving social engagement, it aired alongside the full campaign on platforms like Hulu, Paramount+, and Prime Video.
Credits
Justin Smith
Creative Direction, Design, Video Editing
Creative Direction, Design, Video Editing
Ty Bever
Art Direction, Graphic Design, Video Editing
Art Direction, Graphic Design, Video Editing
Tiger Teeth Creative
Cinematography, Set Design
Cinematography, Set Design
